Selling Your Home
Pricing is an integral aspect of a fast, successful sale. Over pricing scares away potential buyers or makes sellers look desperate after lowering the price multiple times.
Most Common Pricing Mistakes
- Pricing Too High from the Start: Statistics show that homes priced correctly when they first hit the market sell closer to the asking price than homes that start too high, then have to adjust downward.
- Using an Odd List Price: Always price in round numbers. Realtors search for homes using price categories. Make sure your pricing makes sense when agents search a window of $250,000 to $350,000, for example.
- Not Basing Your Price on Sold Homes: A home can be listed for any amount, but that doesn’t mean it sold for that amount. Have your Realtor draft up a Competitive Market Analysis that will include recent sold prices of homes similar to yours.
- Refusing to Negotiate: Your asking price should have some build in flexibility. Otherwise, you’re bound to turn away and turn off some serious buyers.
So How Do I Know If My House Is Priced To Sell?
This is where a Realtor can prove to be invaluable. He or she has the market knowledge, the understanding of the most recent comparables, and the pricing experience to advise you properly.
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