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The Stacy Walton Team
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Pricing It Right

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Selling Your Home

Pricing it Right

 

Pricing is an integral aspect of a fast, successful sale.  Over pricing scares away potential buyers or makes sellers look desperate after lowering the price multiple times.

Most Common Pricing Mistakes

  1. Pricing Too High from the Start: Statistics show that homes priced correctly when they first hit the market sell closer to the asking price than homes that start too high, then have to adjust downward.
  2. Using an Odd List Price: Always price in round numbers.  Realtors search for homes using price categories.  Make sure your pricing makes sense when agents search a window of $250,000 to $350,000, for example.
  3. Not Basing Your Price on Sold Homes: A home can be listed for any amount, but that doesn’t mean it sold for that amount.  Have your Realtor draft up a Competitive Market Analysis that will include recent sold prices of homes similar to yours.
  4. Refusing to Negotiate: Your asking price should have some build in flexibility.  Otherwise, you’re bound to turn away and turn off some serious buyers.

So How Do I Know If My House Is Priced To Sell?

This is where a Realtor can prove to be invaluable. He or she has the market knowledge, the understanding of the most recent comparables, and the pricing experience to advise you properly.

 

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